About Us Misdaqia

Project description :
The business model that we follow in our agency is based on the client’s needs, based on a deep knowledge of the target audience. How should the offer be adapted to the client and not the other way around? Focus on the value proposition to the customer.
Customer segment:
The objective of this block is to determine for whom the value is created, that is, to determine who the most important customers are.
They are a group of consumers who respond similarly to a particular set of marketing efforts. It is defined as a group of customers with different desires, purchasing preferences or purchasing styles.
From this point of view, our vision is to deal with people, companies or organizations with homogeneous characteristics in terms of desires and supply and demand policy.
Believing in the spirit of competition, we are interested in providing the best service to our clients by providing them with distinguished service, creating the right opportunities and solving problems they may encounter satisfactorily. they perform is greater than the price they pay for the service.
It is very important to emphasize that each client receives special attention and has a special value, which drives us to provide support, advice and the best proposal suitable for each particular client, and in this way the client realizes that this difference It’s useful enough. to continue with us.
We always make sure:
– Provide our clients with time to explain their requirements.
– Provide them with the best information that leads them to make the right decision.
– We partner with our clients to achieve their goals.
– We consider our clients’ success in achieving their goals as a success for our agency.
– We give our clients access to statistical data related to the performance of their business.
– We provide our clients with all the communication channels they prefer. (Personal visits, email, social networks, phone calls).
The main resources of the agency:
– Human resources (programmer, graphic designer, marketing representatives, project manager).
– Sufficient financial resources to provide the best service.
Basic activities:
This is one of the most complex procedures that must be defined within the business model.Because it depends on us being clear and gaining the trust of our clients, because we want to be the best.
General agency policy:
Our mission as a foreign affairs consulting agency is solid promotion, development, continuity and long-term success.
– Contribute to society and the environment: Be recognized as a leading agency in our fields in the Middle East and North Africa, distinguishing ourselves for the human and professional quality of our team and its efficiency.
– Professional and independent in our fields.
Qualifies us:
– Professionalism.
– Solidarity.
– Commitment and teamwork.
– Honesty.
– Customer orientation.
– Quality and excellence.
– Flexibility.
– creativity.
– respect.
– Modesty.
Goals:
The objectives that we have set for ourselves as a foreign policy consulting agency are:
– Promote development, continuity and long-term success.
– Provide our clients with tools and advice to obtain the greatest benefit.
– Maintain close contact with our clients to achieve their objectives together.
– Contribute to the environment by providing an alternative way to reduce paper use.
– Contribute positively to the community of which we are part through supporting individuals and small businesses.
– Maintain successful relationships with different types of clients.
Analysis of the business sector:
– For us it is important to study, analyze and observe the business sector belonging to the mechanism of our agency to reveal its competitiveness and attractiveness in order to develop our business.- Correctly identify the business sector and its changing behavior. Because entering the business sector will give the agency the possibility of understanding itself in any context.
-Our entry into the business sector will make us stand out from the competition.
– Quality of service, price, time.
– Provide alternatives to our clients.
Strategic plan :
Business strategy;
-The business strategy includes the procedures that the agency will develop, which is the competitive advantage, although it may not be the most important strategy, this strategy is what will determine the competitive situation within the business sector.
-To formulate this strategy two variables will be taken: (sensitivity to price and sensitivity to differentiation).
– Price because we seek to give our clients a differential and comprehensive service that adapts to their needs. Therefore, we strive to ensure that our prices adapt to reality.
-The agency allocates an appropriate annual financial budget to provide the good service and value that clients receive and expect, and also covers administrative expenses, employee salaries, and pays all other obligations. The agency does not resort to debt at any time, either in the past or in the future, and does not seek partnerships of any kind.
-The agency carries out careful study and legal analysis of any content or product before advertising and presenting it to our clients, and we are committed to all legal rights of all parties.
Target market analysis:
As a foreign affairs consulting agency, we carefully analyze the market we will serve. Then we divide it carefully.
– We are convinced that clients have different interests, tastes and needs. We choose a group of clients to serve them in the best way, because they deserve it. To implement this procedure we use different criteria.
– The agency decides whether it will work in one geographical area or a few geographical areas, or whether it will work in all areas, but taking into account geographical differences in needs and requirements.
-To facilitate the treatment of variables, we take into account variables such as age, sex, family size, profession, education, nationality and demographics, which are the most common rules for dividing customer groups . This is due to the needs, desires and frequency of use of customers.
Management and human resources plan:
This chapter will cover everything related to the structure that the agency will use for its operation and decision-making, its organizational chart, its organizational chart and the management of human capital.-The agency has an organizational structure made up of a group of highly qualified and trained personnel to perform their work tasks at the highest level and achieve the expected goals.
-The agency relies on the strategic summit, the technical structure, the operational core, the support staff and the ideology, and on the coordination mechanism used (direct supervision, standardization of skills, standardization of results and standardization of work rules ).
-The configuration adopted by the agency is simple. All major decisions tend to be centralized in the hands of the CEO.
-The Director General is the main coordination and direct supervision mechanism.